Professional Biography

Vas Ferris is the founder and CEO of Vascend, an Australian multi-brand business operating across e-commerce, fashion, lifestyle, consumer markets, creative production and commercial partnerships.

As Principal of Vascend Brands & Partnerships Management, he leads the company's talent representation, brand development and strategic partnership activities, working with selected individuals and businesses to identify commercial opportunities, negotiate collaborations and develop sustainable professional relationships.

Before establishing Vascend, Vas spent more than two decades with the NSW Police Force, serving as a Detective Sergeant in investigative, operational and leadership roles. His experience in complex investigations, intelligence analysis, risk assessment and regulatory processes, complemented by formal training in financial services and compliance, provides a distinctive foundation for his approach to commercial management.

He brings this analytical discipline to partnership development, assessing opportunities through commercial suitability, reputational considerations, contractual obligations and the capacity of all parties to deliver meaningful outcomes. His approach favours carefully considered partnerships that create lasting value over arrangements driven primarily by short-term exposure.

His representation work includes Norwegian entrepreneur, model and Mrs Norway Globe 2026, Tonje E. M. Bjornerud, supporting international sponsorship development, commercial negotiations, brand positioning and strategic partnership opportunities.

Beyond Brands & Partnerships, Vas founded Vascend Music, the company's independent music and audio division, where he oversees artist development, creative production and commercial release strategy. He is also an Associate Member of Screen Producers Australia (SPA), reflecting his broader professional involvement in creative and audiovisual production.