Moving between dance-pop, electropop and darker, more intimate territory, Vi pairs immediate hooks with sharp, conversational writing. Confidence comes naturally, but there is more underneath it: attraction, vulnerability, identity, resilience and the moments when having all the answers stops being enough.

Her debut single “Overqualified” introduced that attitude with a knowing smile, turning the language of résumés and relationships into a declaration of self-worth. From there, Vi's catalogue pushes in different directions. “Too Much” refuses the invitation to make herself smaller, while “Pulse” leaves the thinking behind and gives itself over to movement, instinct and the dance floor.

That contrast is central to Vi Ferris. She can be funny without becoming novelty, sensual without being defined by it, vulnerable without surrendering her confidence, and polished without losing personality.

Vi Ferris is a virtual artist created and developed by producer and creative director Vas Ferris for Vascend Music. Her work incorporates AI-generated vocal performance and generative production technology as part of a human-directed creative and production process.